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- Title
A CONTINGENT RESOURCE-BASED VIEW OF PROACTIVE CORPORATE ENVIRONMENTAL STRATEGY.
- Authors
Aragón-Correa, J. Alberto; Sharma, Sanjay
- Abstract
We integrate perspectives from the literature on contingency, dynamic capabilities, and the natural resource-based view of the firm to propose how dimensions of the general competitive environment of a business will influence the development of a dynamic, proactive corporate strategy for managing the business-natural environment interface. We also explain how certain characteristics of the general business environment - uncertainty, complexity, and munificence - moderate the relationship between the dynamic capability of a proactive environmental strategy and competitive advantage. We conclude with a discussion of implications for research and practice.
- Subjects
BUSINESS enterprises &; the environment; CONTINGENCY theory (Management); MANAGEMENT; STRATEGIC planning; COMPETITION; ENVIRONMENTALISM; TEAMS in the workplace; BUSINESS planning; GREEN business; SOCIAL responsibility of business
- Publication
Academy of Management Review, 2003, Vol 28, Issue 1, p71
- ISSN
0363-7425
- Publication type
Article
- DOI
10.5465/AMR.2003.8925233