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- Title
Editorial.
- Authors
Kroger, Manfred
- Abstract
The article reflects on the paper by Robert Fitzsimmons titled "Oh, What Those Oats Can Do: Quaker Oats, the Food and Drug Administration, and the Market Value of Scientific Evidence 1984 to 2010." He relates the explanation by Fitzsimmons that food marketplace can only function rationally through evidence from scientific research and cleared regulatory apparatus. He notes that reading a paper like this is a joyful intellectual experience.
- Subjects
EDITORIALS; FITZSIMMONS, Robert; QUAKER Oats Co.; OATS; FOOD research; UNITED States. Food &; Drug Administration; PERIODICAL articles; MARKETING
- Publication
Comprehensive Reviews in Food Science & Food Safety, 2012, Vol 11, Issue 1, p1
- ISSN
1541-4337
- Publication type
Article
- DOI
10.1111/j.1541-4337.2011.00175.x