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- Title
Technical Communication as Business Strategy: How Changes in Discursive Patterns Affect the Value of Technical Communication in Cross-functional Team Settings.
- Authors
Horton, David
- Abstract
Presents a case study involving Creative Brand and Design (CBD) Inc., which examined the effectiveness of technical communication as business strategy. How the role of information architect increased in value and how it changed the job description; Description of the fields at CBD; Information on the strategic and tactical language used in the company; Impact of structuring information on business strategy, marketing and design.
- Subjects
CREATIVE Brand &; Design Inc.; COMMUNICATION of technical information; BUSINESS planning
- Publication
Technical Communication, 2000, Vol 47, Issue 1, p77
- ISSN
0049-3155
- Publication type
Case Study