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- Title
But I've Already Had a Healthy Baby: Folic Acid Formative Research with Latina Mothers.
- Authors
Prue, Christine E.; Flores, Alina L.; Panissidi, Paula; Lira, Andrea
- Abstract
Each year, approximately 3000 pregnancies in the United States are affected by neural tube defects (NTDs), serious birth defects of the brain and spine. Daily periconceptional consumption of folic acid can reduce the incidence of NTDs by 50%–70%. This study was designed to understand Latina mothers' folic acid awareness, knowledge, and behaviors and to capture their reactions to advertising concepts and draft educational materials. The goal of the materials was to increase folic acid consumption through the use of a daily multivitamin. This study presents three phases of research that led to the development of Spanish language print advertisements, posters, a brochure, and radio ads that promote folic acid consumption in a manner that addresses the needs of Latina mothers.
- Subjects
UNITED States; PREGNANCY; NEURAL tube defects; HUMAN abnormalities; HEALTH of mothers; ADVERTISING &; mothers; MATERNAL health services; THERAPEUTIC use of folic acid; OBSTETRICAL research
- Publication
Journal of Women's Health (15409996), 2008, Vol 17, Issue 8, p1257
- ISSN
1540-9996
- Publication type
Article
- DOI
10.1089/jwh.2008.0980