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- Title
ŞEBEKE YOLU PAZARLAMADA PETER CLOTHIER'İN BAŞARI PRENSİPLERİ.
- Authors
HASSÜLÜN, Pınar; EROL, Damra
- Abstract
Direct sales through network marketing is a type; aiming to reach out directly to consumers or companies, the competitive advantage it provides is a method that many companies are trying to use. By examining marketing applications through the network in Turkey; through a distributor network to determine the point of view of the principles of success in marketing is to draw conclusions and develop proposals in this direction. The question on the survey portion of the Multi Level Marketing book by Peter Clothier statement in the light of information obtained from the theoretical analysis of the principles of success in marketing through the network has been established. compatibility between applications has tried to be understood as those described in theory. Looking at the results as they participate in the expression of a general distributor, the company is the distributor of the principles of success, education level, number of years it was determined that his distribution and its accompanying effects of variables such as use of the company's products. In this study, Izmir, Istanbul, Adana, Gaziantep, Istanbul and Kocaeli consists of companies in the marketing system through the network in the province Avon, Herbalife, Mega Holdings, Amway, Oriflame, the Biobel Royal Sales, Tupperware, Aliover to, Forivi, Goa Excel, Souvenirs, Hunchlif to, QNet, Winning Gold has been investigated on the European Networking distributor. Snowball sampling from the research were included face-to-face survey of 346 people applied, results of frequency analysis, as measured by ratings and Manovorder analysis. Although the start to be implemented in the country has been observed that more and more work to be done by the principles of success in network marketing. principles of success in network marketing through work, mostly used by employees that have been identified related to this company.
- Publication
Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2017, Vol 10, Issue 3, p154
- ISSN
2564-6931
- Publication type
Article
- DOI
10.25287/ohuiibf.296592