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- Title
Tendencias en la opinión pública en torno al hashtag #Coronavirus.
- Authors
Páez Moreno, Ángel Emiro; Solano Valderrama, Carlos Andrés
- Abstract
The objective of the research was to analyze trends in public opinion around the #Coronavirus hashtag. Variables such as the feeling (positive or negative) in the messages, the role of influencers, the most used platforms, the sources of the messages and the main opinions of the conversations, messages or headlines were analyzed. This is an investigation with a transectional-descriptive design in which conversations of people in cyberspace around the hashtag #coronavirus were captured. It is concluded that in the process of opinion formation around the coronavirus, we observe how Jensen's (2009) theory is fulfilled since the channel that has most influenced is Badabun, from the Mexican YouTube with 42.6 million subscribers and is oriented towards non-informative and web-associated viral content.
- Subjects
COVID-19; MEDICAL communication; CYBERSPACE; SOCIAL networks; HEADLINES; PUBLIC opinion
- Publication
Question (1669-6581), 2021, Vol 3, Issue 68, p488
- ISSN
1669-6581
- Publication type
Article
- DOI
10.24215/16696581e533