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- Title
El cuerpo negro y femenino en la publicidad brasileña.
- Authors
Solon, Thyalla Sena; Almeida, Verbena Córdula
- Abstract
The present work contains a study regarding the representation of black people in Brazilian advertising, and takes as object of study 41 billboards photographed in the main avenues of the city of Itabuna, located in the state of Bahia (northwest of the country). The results of the study are presented on the basis of a quantitative and qualitative analysis and show that the privileged situation of white people is transferred to publicity, where the use of the image not only reflects a feature of contemporary society, but the existence of the publicity of the image is also a reflection of the social relations in the universe of the imaginary and the culture.
- Publication
Question (1669-6581), 2018, Vol 1, Issue 57, p1
- ISSN
1669-6581
- Publication type
Article
- DOI
10.24215/16696581e027