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- Title
Narrowcasting Feminism: MTV's Daria[This is an].
- Authors
IVINS-HULLEY, LAURA
- Abstract
The article discusses the television program "Daria," focusing on how girl-oriented consumerism and the show's portrayal of female empowerment influenced the culture of the 1990s. Other topics include a discussion of feminism in the U.S. in the late 1980s and 1990s, particularly the Riot Grrrl movement, the development of consumer markets geared toward young women, and the use of narrowcasting to target specific audiences.
- Subjects
UNITED States; DARIA (TV program); FEMINISM on television; CONSUMERISM; WOMEN consumers; FEMINISM; RIOT grrrl movement; NARROWCASTING; TWENTIETH century; HISTORY; 20TH century feminism
- Publication
Journal of Popular Culture, 2014, Vol 47, Issue 6, p1198
- ISSN
1540-5931
- Publication type
Film/Television Criticism
- DOI
10.1111/jpcu.12206