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- Title
UTJECAJ DIZAJNA WEB STRANICE NA ZADOVOLJSTVO I LOJALNOST FINALNIH KLIJENATA.
- Authors
OVČINA, VELDIN; MARIĆ, LEJLA
- Abstract
This research paper explores the key role of website design in the context of customer satisfaction and loyalty. In today's rapidly evolving world of innovation, websites are no longer a novelty. Website design is becoming an increasingly significant factor in the success of online businesses as it plays a crucial role in shaping the user experience and brand value perception. The research aims to gain a deeper understanding of how website design affects the final customer. All potential factors influencing customer satisfaction and loyalty are subjects of investigation in this paper. Studying the topic can help companies gain a competitive advantage in the market and improve their business by retaining existing customers and attracting new ones.
- Publication
Zbornik Radova: Univerzitet 'Džemal Bijedić' u Mostaru, Ekonomski Fakultet, 2023, Vol 21, Issue 33, p3
- ISSN
0352-258X
- Publication type
Article