We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
ЗА НУЖДАТА ОТ ЕМПИРИЧНИ ГЕНЕРАЛИЗАЦИИ В МАРКЕТИНГА В БЪЛГРИЯ
- Authors
Костадинова, Елена
- Abstract
Marketing is one of the areas that are most dynamically developing and finds application in all areas of public life. Аt the same time, it is also the area where scientific research hardly finds practical application. In a globalizing world, managers are increasingly in need of adhering to empirical laws that are derived from multiple data sources, hold in a wide range of conditions, and above all - have the ability to make predictions about the future with high degree of accuracy. This paper aims to demonstrate the applicability of several of the most reliable empirical generalizations in marketing when analyzing data from a Bulgarian market.
- Subjects
FORECASTING; GENERALIZATION; MARKETS; DATA; TIME
- Publication
Management & Education / Upravlenie i Obrazovanie, 2018, Vol 14, Issue 2, p133
- ISSN
1312-6121
- Publication type
Article