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- Title
PROTECTING YOUR REP.
- Authors
Rogers, Frenci
- Abstract
The article discusses how Rob Howard, founder and chief technology officer of Telligent Systems, and Spike Jones, senior vice president for digital experience/word-of-mouth at the international public relations firm Fleishman-Hillard, develop strategies to create brand loyalty and credibility and influence their customers to become brand ambassadors. It mentions that human capital investment, supporting a company's content with human interaction, is what makes companies successful.
- Subjects
HOWARD, Rob; JONES, Spike; TELLIGENT Systems (Company); FLEISHMAN-Hillard Inc.; CUSTOMER relations; BRAND loyalty
- Publication
Baylor Business Review, 2012, Vol 30, Issue 2, p42
- ISSN
0739-1072
- Publication type
Article