Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSelling products in the fast lane.AuthorsDyson Jr., L.M.; Meyer, BillyAbstractDescribes how companies market their products among audiences of drag racing events. Profile of spectators; Sanctioning body; Corporate sponsor; Analysis of drag racing facilities; Driver and team.SubjectsMARKETING; DRAG racingPublicationBaylor Business Review, 1990, Vol 8, Issue 1, p24ISSN0739-1072Publication typeArticle