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- Title
GENDER DIFFERENCES IN POLITICAL ATTITUDES AND PERSUASION.
- Authors
Reed, Jason
- Abstract
This paper presents a theoretical discussion of whether men and women inherently possess different attitudes about political objects and issues. Drawing upon theories and empirical work from social, cognitive, and evolutionary psychology, a framework is presented to suggest that men and women should generally possess differing political attitudes due to both societal and personal factors. Specifically, Social Dominance Theory suggests that existing social ideologies will contribute to men and women developing differing political attitudes, and an associative network model of cognition developed by Judd and Krosnick (1989) suggests that individual levels of attitude strength or expertise with a political attitude object will contribute to different political attitudes for men and women. The paper then uses the dual-process persuasion theory of the Elaboration Likelihood Model to present a single framework for attitude change applicable to both men and women despite the likelihood of gender differences in political attitudes. Theoretical and practical implications of these frameworks are discussed.
- Subjects
SEX differences (Biology); GENDER differences (Psychology); SOCIAL influence; ATTITUDE change (Psychology); HUMAN behavior; CHANGE (Psychology); ATTITUDE (Psychology); SOCIAL psychology; COGNITION
- Publication
Race, Gender & Class, 2006, Vol 13, Issue 1/2, p59
- ISSN
1082-8354
- Publication type
Article