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- Title
Tweeting Facts, Facebooking Lives: The Influence of Language Use and Modality on Online Source Credibility.
- Authors
Yilmaz, Gamze; Quintero Johnson, Jessie M.
- Abstract
The present study examines how language use (e.g., personalized vs. depersonalized language) and modality (e.g., tweets vs. Facebook status updates) influence source credibility interdependently. A total of 257 participants read personalized or depersonalized health messages embedded in mock-up tweets or Facebook status updates. The results show that users perceive depersonalized tweets as more credible than depersonalized status updates posted on Facebook. On the other hand, personalized status updates on Facebook generate higher credibility judgments than personalized tweets. The findings are discussed in light of the MAIN model as well as the preconceived user expectations and communication norms of social media.
- Subjects
MICROBLOGS; FACEBOOK (Web resource); DEPERSONALIZATION; MODALITY (Theory of knowledge); TRUTHFULNESS &; falsehood; ONLINE information services
- Publication
Communication Research Reports, 2016, Vol 33, Issue 2, p137
- ISSN
0882-4096
- Publication type
Article
- DOI
10.1080/08824096.2016.1155047