We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
USA Today and Young-Adult Readers: Can a New-Style Newspaper Win Them Back?
- Authors
Hartman, John K.
- Abstract
The article presents information on the newspaper "USA Today" of the U.S. Since its first edition September 15, 1982, "USA Today," a publication made possible by satellite technology, has been alternately hailed as the newspaper wave of the future and derided as the "McPaper," stylishly attractive but lacking depth. "USA Today" is a weekday national general-interest daily with a spring 1986 circulation of 1,417,077, making it the second largest daily in the nation. C-SPAN, the Cable-Satellite Public Affairs Network, devoted a day of programming to "USA Today" September 15, 1985, the paper's third anniversary. Included in the program was a debate between a newspaper analyst, a journalist and a media critic. Newspaper analyst John Morton of Lynch, Jones and Ryan company said that "USA Today," owned by the Gannett Co. Inc., will have lost $325 million by the end of 1985 but said it has a reasonable chance of breaking into the black by the end of its first five years. Dom Bonafede, senior contributing editor of the "National Journal" and an assistant professor of journalism at American University, called "USA Today" as junk journalism that is not harmful, and said it was written for the television generation.
- Subjects
UNITED States; USA Today (Arlington, Va.); NEWSPAPER circulation; INFORMATION technology; MORTON, John; BONAFEDE, Dom
- Publication
Newspaper Research Journal, 1987, Vol 8, Issue 2, p1
- ISSN
0739-5329
- Publication type
Article
- DOI
10.1177/073953298700800201