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- Title
Bir Pazarlama Aracı Olarak Havacılık İttifaklarında Müşteri Sadakat Programlarının Yeri: Körfez İttifakı Model Önerisi.
- Authors
Uncular, Muhittin Hasan; Karasar, Şahin; Kaya, Levent
- Abstract
It is possible to say that trade and shopping are as old as human history. Throughout history, people have also benefited from each other's arts, crafts and production in order to meet their basic needs, and a trade culture has started to exist and develop. In addition to the existing customers they have, institutions have developed different programs to further increase their customer portfolio. Customer loyalty is also important in the aviation industry. In line with the common goals and objectives, airlines that want to benefit from each other's centers and existing customer-passenger network have formed different alliances. It is possible to talk about three major airline alliances in world aviation. These are; 1) Oneworld 2) Skyteam 3) Star Alliance. It is aimed that Etihad, Emirates and Qatar airlines, known as Gulf carriers, form an alliance as in the other three major airline alliances, develop customer loyalty programs within this framework, and present an aviation alliance model in the form of the "Gulf Alliance" with this study. With the in-depth interview, which is one of the qualitative analysis methods, it is aimed to obtain data as a basis for the "Gulf Alliance" model proposal.
- Publication
Journal of University Research / Üniversite Araştırmaları Dergisi, 2021, Vol 4, Issue 1, p23
- ISSN
2636-7459
- Publication type
Article
- DOI
10.32329/uad.884065