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- Title
Factors Affecting the Decisions of West Kalimantan Society to Use Hospital in Sarawak Malaysia.
- Authors
Juniwati; Malini, Helma; Supriyatni, Herni
- Abstract
Objective - The purpose of this research is to examine and analyze the factors that influence the decision of West Kalimantan citizens to use hospital services in Sarawak Malaysia, which includes: quality of service with dimensions of tangibles, reliability, responsiveness, assurance and empathy, word of mouth, cultural homogeneity, price value, and location. Methodology/Technique - This study is a causality research with the population of respondents who have used hospital services in Sarawak Malaysia. The sampling was conducted using a purposive sampling method and snowball sampling, and the number of samples used is 150 people. The data is analyzed using multiple regressions. Findings - The results of the F significance test is 0.000 and the adjusted test results show R2 = 0.678. The t test results show that tangibles, reliability, assurance, word of mouth, cultural homogeneity, price value, and location have a significant effect on decisions, while responsiveness and empathy have no significant effect. Novelty - Price value has the most significant influence on the decision to use hospitals in Sarawak, Malaysia. Price value can be interpreted as costs incurred in accordance with the benefits obtained.
- Subjects
KALIMANTAN Barat (Indonesia); HOSPITALS; DECISION making; QUALITY of service; MEDICAL care
- Publication
Journal of Business & Economics Review (JBER), 2018, Vol 3, Issue 3, p75
- ISSN
2636-9184
- Publication type
Article
- DOI
10.35609/jber.2018.3.3(5)