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- Title
Construcción de un modelo estratégico de inserción del diseño en las mipymes del sector sistema moda en Bogotá, a partir de la experiencia SENA.
- Authors
Hernández Olave, Juan Sebastián
- Abstract
The research aims to characterize the micro, small and medium enterprises (mipyme) of the fashion sector in Bogota, to establish lines to include design at a strategic level within them. Strategic Design was theoretically analyzed and cases of conceptual application were reviewed in Europe, Oceania and America. The research focused on responding to three objectives: Review strategic design bibliography, characterize microenterprises related to training topics with SENA through questionnaires and past experiences, and build a diagnostic tool to determine the levels of insertion of design in the featured companies. As a result, a diagnostic tool was generated that allows measuring the level of design insertion in mipymes by evaluating management indicators.
- Subjects
BUSINESS enterprises; QUESTIONNAIRE design; INSERTION orders; SMALL business; DIDACTIC art
- Publication
Actas de Diseño, 2020, Vol 15, Issue 31, p151
- ISSN
1850-2032
- Publication type
Article