We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
REGULATION OF MONOPOLISTIC METHODS.
- Authors
Werner, Ray O.; Duggan, Michael A.
- Abstract
The article presents legal developments in marketing relating the regulation of monopolistic methods. Regarding collusive practices, the case of Independence Tube Corp. v. Copperweld Corp. is discussed, involving illegal intercorporate conspiracy between a wholly owned subsidiary and its parent corporation, constituting a violation of the Sherman Act. Regarding market exclusion tactics, the case of Coca-Cola Co. v. Overland, Inc. is discussed, involving the misuse of Coca-Cola's trademarks, and allegations from Overland Inc. that Coca-Cola was attempting to obtain a monopoly in the soft drink syrup market. The United States Supreme Court case of the North America Soccer League v. National Football League involves antitrust laws, as the National Football League sought to prohibit team owners from also investing in the North America Soccer League.
- Subjects
UNITED States; MARKETING laws; PRICE discrimination; MONOPOLY laws; TRADE regulation policy; MONOPOLISTIC competition; NATIONAL Football League; COPPERWELD Corp.; INDEPENDENCE Tube Corp.; COCA-Cola Co.; NATIONAL Football League v. North America Soccer League (Supreme Court case); UNITED States. Supreme Court; GOVERNMENT policy; ACTIONS &; defenses (Law)
- Publication
Journal of Marketing, 1983, Vol 47, Issue 3, p113
- ISSN
0022-2429
- Publication type
Article