We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
V. REGULATION OF UNFAIR COMPETITION.
- Authors
Werner, Ray O.; Cohen, Dorothy
- Abstract
The article presents legal developments in marketing relating to the regulation of unfair competition. Regarding advertising, cases involving Bristol-Myers Co., et al., American Home Products Corp., et al., Sterling Drug Inc., et al., and Benton & Bowles Corp. are discussed, in which the United States Federal Trade Commission (FTC) has filed complaints of deceptive advertising, with corrective advertising provisions. Regarding nonadvertising promotional methods, a case involving D. L. Blair Corp. is discussed, involving charges by the FTC that a promotional campaign was false and misleading.
- Subjects
UNITED States; MARKETING laws; UNFAIR competition; CORRECTIVE advertising; FALSE advertising -- Government policy; ADVERTISING laws; BRISTOL-Myers Co.; STERLING Drug Inc.; BUSINESS ethics; AMERICAN Home Products Corp.; UNITED States. Federal Trade Commission; GOVERNMENT policy
- Publication
Journal of Marketing, 1973, Vol 37, Issue 4, p90
- ISSN
0022-2429
- Publication type
Article