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- Title
Streetwize UK: a controlled trial of an AIDS education comic.
- Authors
Gillies, Pamela A.; Stork, Ann; Bretman, Mandy
- Abstract
The article presents information on the impact of an AIDS education comic on the knowledge, attitudes and behavioral intentions of 14-year-old school pupils in Switzerland and Great Britain. The Swiss study of adolescents before and after amass media nationwide campaign, reported an increases in condom use and a reduction in the number of sexual partners. These changes were attributed to the campaign. The media campaign which took place in Great Britain concluded that 16-21 year olds increasingly focused their attention on AIDS as a serious disease during the 12 months of the campaign.
- Subjects
UNITED Kingdom; AIDS &; mass media; CONDOM use; HEALTH education; PREVENTIVE health services; ADVERTISING campaigns
- Publication
Health Education Research, 1990, Vol 5, Issue 1, p27
- ISSN
0268-1153
- Publication type
Article
- DOI
10.1093/her/5.1.27