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- Title
Media use and the health information acquisition process: how callers learned about the NCI's Cancer Information Service.
- Authors
Anderson, D. Michael; Meissner, Helen I.; Portnoy, Barry
- Abstract
The article examines media use and the health information acquisition process by looking at how individuals learn about a telephone counseling resource when seeking information on cancer prevention and early detection. It discusses data collected by the Cancer Information Service (CIS), a toll-free hot-line service of the National Cancer Institute and its CIS-affiliated offices located throughout the U.S. The data compiled between 1983 and 1987 through the CIS. Televised messages, followed to a lesser extent by printed materials and other media, are capable of either stimulating a search for information on cancer prevention and early detection, or at least increasing awareness of the CIS as a source of information for those already engaged in the information acquisition process.
- Subjects
UNITED States; CANCER prevention; MEDICAL informatics; MASS media; HOTLINES (Counseling); NATIONAL Cancer Institute (U.S.)
- Publication
Health Education Research, 1989, Vol 4, Issue 4, p419
- ISSN
0268-1153
- Publication type
Article
- DOI
10.1093/her/4.4.419