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- Title
Exploring Barriers to Adoption of AR filters on Social Media.
- Authors
Bostănică, Elena; Goga, Elena; Orzan, Mihai
- Abstract
This study examines the barriers to augmented reality (AR) filters' broad adoption on social media platforms. The widespread adoption of AR filters is hindered by significant obstacles despite the rising popularity of AR technology and the potential benefits for users. In order to give social media platforms and the designers of AR filters insights to improve user experiences and encourage better engagement, this study attempts to identify and explore these key barriers from the users' perspective.
- Subjects
SOCIAL media; AUGMENTED reality; USER experience
- Publication
Ovidius University Annals, Series Economic Sciences, 2023, Vol 23, Issue 1, p570
- ISSN
2393-3127
- Publication type
Article