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- Title
Overcoming the Perils of Advocacy in Corporate Planning.
- Authors
Gilmore, Frank F.
- Abstract
Corporate planning is placing increasing demands on executives to advocate their strategy proposals in a more effective manner; and the key to overcoming the perils of advocating changes in corporate strategy lies in a thorough job of formulation and careful development of a cogent argument.
- Subjects
BUSINESS planning; EXECUTIVE ability (Management); STRATEGIC planning; ORGANIZATIONAL change; ORGANIZATIONAL effectiveness; BUSINESS presentations; BUSINESS enterprises; MANAGEMENT; BUSINESS success; LEADERSHIP; DEBATE; ORGANIZATIONAL behavior
- Publication
California Management Review, 1973, Vol 15, Issue 3, p127
- ISSN
0008-1256
- Publication type
Article
- DOI
10.2307/41164446