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- Title
WHITE GOLD.
- Abstract
The article reports on the result of the promotion offered by Canadian travel company iTravel2000.com. The company offered to rebate the cost of the travel package including the airfare and the hotel booked during the promotion period because they found out that Quebecois did not enjoy the snowfall. The scheme of the company has been paid off for their participation in Quebec travelers. The promotion deal covered by WeatherBill which is a weather-risk insurance company has been tagged as the biggest single-day weather coverage in the history.
- Subjects
CANADA; REBATES; TRAVEL costs; VOYAGES &; travels; TOURISM; SNOW; SALES promotion; TRAVEL agents; 4358376 Canada Inc.
- Publication
Bulletin of the American Meteorological Society, 2008, Vol 89, Issue 3, p297
- ISSN
0003-0007
- Publication type
Article