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- Title
Factors Influencing Student Perceptions of Unethical Behavior by Personal Salespeople: An Experimental Investigation.
- Authors
Sparks, John R.; Johlke, Mark
- Abstract
Historically, students have held negative perceptions about the ethics of salespeople. Using an experiment, this study explores which factors affect students' perceptions of how frequently salespeople behave unethically. Additionally, the study investigates whether the same factors influence the degree to which certain behaviors are considered serious ethical violations.
- Subjects
STUDENT attitudes; SALES personnel; ETHICS research; STUDENT ethics; CONSUMER research; BUSINESS ethics; BUSINESS students; STUDENTS' conduct of life; STUDENTS as consumers; SENSORY perception; ETHICS
- Publication
Journal of Business Ethics, 1996, Vol 15, Issue 8, p871
- ISSN
0167-4544
- Publication type
Article
- DOI
10.1007/BF00381855