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- Title
Notions in Their Heads: Exploring the Discrepant Selves of African-American Female Entrepreneurs.
- Authors
Sims, Jeanetta D.; Neese, Sarah; Sims, Atoya; Anderson, Peggy
- Abstract
This research explores internal motivations o f entrepreneurship through identifying self-characteristics and probing self-discrepancies. A content analysis process examined interviews with 20 African American female entrepreneurs, and identified 259 self-characteristics from participants ' own standpoint and 94 self-characteristics from others 'standpoint. Coding results reveal entrepreneurs describe themselves with positive self-characteristics, not associated with their race or gender. Nearly the opposite was true when entrepreneurs mentioned self-characteristics from others' standpoint, which were more negative and had greater mentions o f ethnicity and gender. Results suggest self-discrepancies exist in the content o f self-characteristics and in the negativity that entrepreneurs associate with how they are perceived.
- Subjects
AFRICAN American women; BLACK businesswomen; SELF-discrepancy; ENTREPRENEURSHIP; AFRICAN American business enterprises; SMALL business
- Publication
Florida Communication Journal, 2015, Vol 43, Issue 1, p41
- ISSN
1050-3366
- Publication type
Article