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- Title
Shoestring Marketing for Tough Times: These seven tips can help build your practice on the cheap.
- Authors
LYNOTT, WILLIAM J.
- Abstract
The article offers insights on building one's podiatry practice on a tight marketing budget. Topics discussed include the importance of committing to patient satisfaction, of leveraging the goodwill generated with past patients to draw new ones, and of cross-promoting one's practice with non-competing local businesses. Also noted is the value of participating in activities of local service clubs to generate additional business for one's practice.
- Subjects
ASSETS (Accounting); ATTENTION; BUDGET; BUSINESS; COST effectiveness; INVESTMENTS; MARKETING; MEDICAL practice; PATIENT satisfaction; PODIATRY; ECONOMICS
- Publication
Podiatry Management, 2020, Vol 39, Issue 2, p51
- ISSN
0744-3528
- Publication type
Article