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INSIGHT DETECTION METHODOLOGY: EXPLORING AND DISCOVERING THE CONSUMER.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1728, doi. 10.5585/remark.v23i4.24963
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ELECTRIC VEHICLES ACCEPTANCE: A TAM-DERIVED MODEL.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1315, doi. 10.5585/remark.v23i4.24015
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A PERCEPÇÃO DO RISCO E A INTENÇÃO DE COMPRA DURANTE A PANDEMIA DO COVID-19.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1462, doi. 10.5585/remark.v23i4.23697
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RISK PERCEPTION AND PURCHASE INTENTION DURING THE COVID-19 PANDEMIC.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1432, doi. 10.5585/remark.v23i4.23697
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O POSICIONAMENTO POLÍTICO DE MARCAS E O IMPACTO NO COMPORTAMENTO DO CONSUMIDOR.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1695, doi. 10.5585/remark.v23i4.23685
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BRAND POLITICAL POSITIONING AND ITS IMPACT ON CONSUMER BEHAVIOR.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 4, p. 1665, doi. 10.5585/remark.v23i4.23685
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A Novel Approach Based on Information Relevance Perspective and ANN for Predicting the Helpfulness of Online Reviews.
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- International Journal of Advanced Computer Science & Applications, 2024, v. 15, n. 12, p. 752
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A SYSTEMATIC LITERATURE REVIEW ON SOCIAL MEDIA MARKETING AND CONSUMER BEHAVIOUR.
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- Journal of Consumer Sciences (0378-5254), 2024, v. 52, p. 32, doi. 10.4314/jfecs.v52i1.280005
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UNDERSTANDING, RESPONSE AND SUPPORT REGARDING THE HEALTH PROMOTION LEVY AMONG URBAN CONSUMERS EMPLOYED AT PRIMARY AND SECONDARY SCHOOLS IN PIETERMARITZBURG, KWAZULU-NATAL, SOUTH AFRICA.
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- Journal of Consumer Sciences (0378-5254), 2024, v. 52, p. 13, doi. 10.4314/jfecs.v52i1.276068
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- Article
Green Marketing: The Impact of Green Advertising on Consumer Purchasing Behavior.
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- Electronic Green Journal, 2024, n. 50, p. 53, doi. 10.5070/G315061485
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ANALYSIS OF CONSUMPTION BEHAVIOR AND PURCHASING POWER OF SOCIETY IN THE DIGITAL ERA.
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- Interdiciplinary Journal & Hummanity (INJURITY), 2024, v. 3, n. 12, p. 840
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- Article
Islamic Marketing: A Catalyst In Enhancing Customer Decision-Making In Islamic Banks.
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- Journal Research of Social Science, Economics & Management, 2024, v. 4, n. 5, p. 772
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The Influence of Brand Image, Product Innovation, and Social Media Marketing Activities on Iphone Purchasing Decisions In Jakarta.
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- Journal Research of Social Science, Economics & Management, 2024, v. 4, n. 5, p. 683
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- Article
On Customer (Dis-)Honesty in Unobservable Queues: The Role of Lying Aversion.
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- Management Science, 2025, v. 71, n. 1, p. 844, doi. 10.1287/mnsc.2022.04036
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Social Learning in Prosumption: Evidence from a Randomized Field Experiment.
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- Management Science, 2025, v. 71, n. 1, p. 538, doi. 10.1287/mnsc.2021.00789
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Analysing the Multifaceted Influence of OTT Platforms on Movie Theatres: A Comparative Study on Viewers' Perception.
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- Journal of African Film & Diaspora Studies (JAFDIS), 2024, v. 7, n. 4, p. 107, doi. 10.31920/2516-2713/2024/7n4a6
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E-commerce and the Digital Economy: The Place of Nigerian Libraries.
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- Library Philosophy & Practice, 2024, p. 1
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- Article
THE INFLUENCE OF CONSUMER BEHAVIOR ON PERCEIVED PUBLIC SERVICE QUALITY: SPOTLIGHT ON ROMANIAN LOCAL PUBLIC ADMINISTRATION.
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- Management Research & Practice, 2024, v. 16, n. 4, p. 46
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CIRCULAR ECONOMY: A NECESSARY APPROACH FOR LONG-TERM SUSTAINABLE ECONOMIC DEVELOPMENT.
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- Management Research & Practice, 2024, v. 16, n. 4, p. 26
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- Article
Research on Online Communication of Educational Institutions.
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- Communication Today, 2024, v. 15, n. 2, p. 236
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CSR AS A MODERN MARKETING COMMUNICATION TOOL AT THE THRESHOLD OF THE THIRD MILLENNIUM.
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- Communication Today, 2024, v. 15, n. 2, p. 186, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.11
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THE CURRENT POSITION OF NEUROMARKETING AS A TOOL OF MARKETING AND COMMUNICATION STRATEGY.
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- Communication Today, 2024, v. 15, n. 2, p. 164, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.10
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INFLUENCING CONSUMER DECISIONS ON INSTAGRAM: THE DIFFERENTIAL IMPACT OF POSTS AND STORIES ACROSS THE EKB MODEL.
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- Communication Today, 2024, v. 15, n. 2, p. 126, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.8
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- Article
ECOPRODUCTS IN THE DYNAMIC ERA OF DIGITAL COMMUNICATION: A NEUROMARKETING STUDY OF USERS' EMOTIONAL REACTIONS ON SOCIAL MEDIA.
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- Communication Today, 2024, v. 15, n. 2, p. 84, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.6
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Customer segmentation in e-commerce: K-means vs hierarchical clustering.
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- Telkomnika, 2025, v. 23, n. 1, p. 119, doi. 10.12928/TELKOMNIKA.v23i1.26384
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- Article
THE MODERN TECHNOLOGY IMPLEMENTATION FOR SAFE ENERGY TRANSITION.
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- Annals of the University of Petrosani Electrical Engineering, 2024, v. 26, p. 43
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- Article
Pazarlama 5.0 ve Yapay Zekâ Destekli Sohbet Robotları: Kavramsal Bir İnceleme.
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- Cag University Journal of Social Sciences, 2024, v. 21, n. 2, p. 138
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- Article
Türkiye'de Pazarlama Tez Haritası: 2018-2023 Yılları Arasındaki Doktora Çalışmalarının Analizi.
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- Cag University Journal of Social Sciences, 2024, v. 21, n. 2, p. 76
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Development of Social Platforms and New Opportunities in Digital Marketing.
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- Complex Systems Informatics & Modeling Quarterly, 2024, n. 41, p. 22, doi. 10.7250/csimq.2024-41.02
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Editorial Introduction to Issue 41 of CSIMQ: Practical Applications and Methods to Manage Complex Information Systems.
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- Complex Systems Informatics & Modeling Quarterly, 2024, n. 41, p. I, doi. 10.7250/csimq.2024-41.00
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CRM أثر نظام إدارة خدمة العملاء في تحسين القدرة التنافسية للهيئة العامة لمواني البحر الأحمر.
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- AIN Journal, 2025, v. 49, n. 1, p. 318, doi. 10.59660/49126
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- Article
Intervention Strategies for the Impact of Social Consumer Behavior on Museum Cultural and Creative Products.
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- Revista de Cercetare si Interventie Sociala, 2024, v. 87, p. 97, doi. 10.33788/rcis.87.6
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The antecedents and consequences of the formation of perceived value based on brand management and store image.
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- Revista de Ciências da Administração, 2024, v. 26, n. 66, p. 1, doi. 10.5007/2175-8077.2024.e98221
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"It's not just food; it's also an experience!": identifying causes of value co-destruction in restaurants in Brasília.
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- Revista de Ciências da Administração, 2024, v. 26, n. 66, p. 1, doi. 10.5007/2175-8077.2024.e97347
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Proposal and validation of a theoretical model of electronic satisfaction and intention to continue using streaming services in Brazil.
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- Revista de Ciências da Administração, 2024, v. 26, n. 66, p. 1, doi. 10.5007/2175-8077.2024.e73310
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For Conscious Beauty: the Hidden Reasons Behind Consumer Preference for Vegan Cosmetics.
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- Revista de Ciências da Administração, 2024, v. 26, n. 66, p. 1, doi. 10.5007/2175-8077.2024.e80384
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Validity evidence of a scale on LGBTQphobia in consumer relations in Brazil.
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- Revista de Ciências da Administração, 2024, v. 26, n. 66, p. 1, doi. 10.5007/2175-8077.2024.e80415
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- Article
The Impact of Electronic Distribution on Consumer Behaviour Based on the AIDA Model: A Case Study of Delivery Companies in M’sila.
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- Journal of Economic Sciences, Management & Commercial Sciences (JESMCS), 2024, v. 17, n. 2, p. 326
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- Article
What Drives People to Adopt Grocery Apps? The Moderating Role of Household Size.
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- Business Perspectives & Research, 2025, v. 13, n. 1, p. 11, doi. 10.1177/22785337221091640
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Analysis of consumers purchase intention in commerce and services in the neighborhood and the Impact of Covid-19.
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- Production / Produção, 2024, v. 34, p. 1, doi. 10.1590/0103-6513.20230026
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A Study on Consumer Perception towards Augment Reality in Retail Industry with reference to IKEA.
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- Degrés, 2022, v. 7, n. 5, p. 13
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Exploring the influence of environmental, utilitarian, and hedonic factors on consumers' intention to purchase and recommend handicraft products.
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 1, doi. 10.1080/21639159.2024.2443892
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Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention.
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 24, doi. 10.1080/21639159.2024.2400975
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Decoding Consumer Behaviour in Indonesian E-Commerce: A Stimulus-Organism-Response Analysis.
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- Journal of Telecommunications & the Digital Economy, 2024, v. 12, n. 4, p. 45, doi. 10.18080/jtde.v12n4.1009
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- Article
HOUSEHOLD ENERGY CONSUMPTION TENDENCIES: THE BALTIC STATES CONTEXT.
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- Journal of Business Economics & Management, 2024, v. 25, n. 6, p. 1202, doi. 10.3846/jbem.2024.22792
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Flood Insurance: A Perspective for Financial Planners: Your clients' flood risk is likely greater than they realize. Here are some ways you can help them manage this risk appropriately.
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- Journal of Financial Planning, 2025, v. 38, n. 1, p. 38
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- Article
Analysis of Factors Influencing to Hydroponic Purchasing Decision in Pangkalpinang: A Particial Least Squares Structural Equation Modelling (PLS-SEM) Approach.
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- Journal of Social Research, 2024, v. 3, n. 12, p. 1, doi. 10.55324/josr.v3i12.2325
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- Article
DEMOGRAPHIC CHANGES AND DIPLOMATIC CHALLENGES: THE FUTURE OF U.S.-CHINA RELATIONS IN THE CONTEXT OF CHINA'S DECLINING BIRTH RATE.
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- Ad Alta: Journal of Interdisciplinary Research, 2024, v. 14, n. 2, p. 192
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Advertising fatherhood: review of the film Trial Period.
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- Media Asia, 2025, v. 52, n. 1, p. 156, doi. 10.1080/01296612.2023.2260968
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Analyzing the Impact of Customer Trust on Customer Satisfaction on the Tokopedia E-Commerce Platform Using a Multidimensional Approach.
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- Journal of Management & Marketing Review (JMMR), 2024, v. 9, n. 4, p. 148, doi. 10.35609/jmmr.2024.9.4(1)
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