Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHealth Care Marketing Abstracts.AuthorsMalhotra, Naresli K.; Grashof, John F.; Zallocco, Ronald L.; Martin, Neale J.; Javalgi, Rajshekhar G.AbstractThe article presents abstracts on health care marketing which include customer service in health services organizations, marketing to individuals with fertility abnormalities, and health care reform models.SubjectsMEDICAL care marketing; PATIENT satisfaction; INFERTILITY; HEALTH care reform; PATIENTSPublicationJournal of Health Care Marketing, 1993, Vol 13, Issue 3, p68ISSN0737-3252Publication typeAbstract