Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHEALTH CARE MARKETING ABSTRACTS.AuthorsPaul, Terry; Zwick, Sandra; Turner, Marsha; Wong, JohnAbstractThe article presents abstracts on medical care marketing abstracts which include creating successful advertising, medical care market entry strategies, and using psychometrics when selecting medical care workers.SubjectsMEDICAL care marketing; MARKET entry; ADVERTISING effectiveness; PSYCHOMETRICSPublicationJournal of Health Care Marketing, 1985, Vol 5, Issue 2, p61ISSN0737-3252Publication typeAbstract