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- Title
Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors.
- Authors
Berger, Ida E.; Corbin, Ruth M.
- Abstract
The authors use a 1989 environmental opinion poll of the Canadian population to examine the influence of perceived consumer effectiveness (PCE) and faith in the efficacy of others (FlO) on the relationship between environmental a alludes and consumer behaviors. The results indicate that PCE moderates both the strength and form of the attitude-personal consumer behavior relationship while FlO moderates the strength and form of the attitude- support for regulatory anion relationship. Implications of these results for consumer researchers, marketing managers. and policymakers are outlined.
- Subjects
CONSUMER behavior; HUMAN behavior; PUBLIC opinion polls; MARKETING executives; CONSUMERS; POLICY sciences
- Publication
Journal of Public Policy & Marketing, 1992, Vol 11, Issue 2, p79
- ISSN
0743-9156
- Publication type
Article