Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAdvertising--How to Write the Kind That Works (Book).AuthorsTully, John E.AbstractReviews the book "Advertising--How to Write the Kind That Works," by David L. Malickson and John W. Nason.SubjectsADVERTISING (Book); MALICKSON, David L.; NASON, John W.; ADVERTISINGPublicationJournalism Quarterly, 1977, Vol 54, Issue 3, p612ISSN0196-3031Publication typeBook Review