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Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 90, doi. 10.1509/jmkg.74.2.90
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- Publication type:
- Article
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 20, doi. 10.1509/jmkg.74.2.20
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- Article
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 133, doi. 10.1509/jmkg.74.2.133
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- Article
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 40, doi. 10.1509/jmkg.74.2.40
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- Article
Contract Specificity and Its Performance Implications.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 105, doi. 10.1509/jmkg.74.2.105
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- Article
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 71, doi. 10.1509/jmkg.74.2.71
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- Article
Journal of Marketing.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. i, doi. 10.1509/jmkg.74.2.i
- Publication type:
- Article
Megamarketing: The Creation of Markets as a Social Process.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 1, doi. 10.1509/jmkg.74.2.1
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- Publication type:
- Article
Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 121, doi. 10.1509/jmkg.74.2.121
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- Publication type:
- Article
Customer Reactions to Service Separation.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 55, doi. 10.1509/jmkg.74.2.55
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- Article