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- Title
5. REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.
- Authors
Werner, Ray O.
- Abstract
The article presents legal developments in marketing with particular focus on the regulation of advertising and promotional methods. One of the developments describes the Supreme Court case of Dan Morales, Attorney General of Texas v. Trans World Airlines Inc., et al., illustrating that individual states cannot enforce the National Association of Attorneys General airline fare advertising guidelines. Another development discusses the case of Federal Trade Commission v. Pacific Medical Clinics Management Inc., et al., which deals with false advertising.
- Subjects
UNITED States; ACTIONS &; defenses (Law); DAN Morales, Attorney General of Texas v. Trans World Airlines Inc. (Supreme Court case); UNITED States. Federal Trade Commission; PACIFIC Medical Clinics Management Inc.; FALSE advertising; ADVERTISING laws; AIRLINE rates; ATTORNEYS general
- Publication
Journal of Marketing, 1993, Vol 57, Issue 1, p108
- ISSN
0022-2429
- Publication type
Article