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- Title
REGULATION OF CHANNELS OF DISTRIBUTION.
- Authors
Werner, Ray O.; Reid, Brad
- Abstract
The article presents information on legal developments in marketing relative to the regulation of channels of distribution. In regard to operating features of marketing institutions, the article discusses Tunis Brothers Co., et al. v. Ford Motor Co., et al. where the court found insufficient proof that Ford's market power would injure interbrand competition and returned the case to the lower court for trial on the claim of fraud. In another case, Dr. Pepper/Seven-Up Companies, Inc. et al. v. Federal Trade Commission (FTC), the court found for the FTC, which had denied interim distribution licenses but had not caused irreparable harm to the concerned companies. Several other cases are discussed in terms of legal implications in marketing.
- Subjects
UNITED States; PHYSICAL distribution of goods laws; TRADE regulation; ECONOMIC competition; UNFAIR competition; ANTITRUST law; RESTRAINT of trade; FORD Motor Co.; UNITED States. Federal Trade Commission; LICENSED products; MARKETING; ACTIONS &; defenses (Law)
- Publication
Journal of Marketing, 1992, Vol 56, Issue 4, p98
- ISSN
0022-2429
- Publication type
Article