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- Title
4.0 MARKETING MIX.
- Authors
Gross, Walter; Kahler, Ruel; Leonard, Myron; Jolson, Marvin A.; King, Robert L.; Pletcher, Barbara A.; Becherer, Richard C.; Lammers, H. Bruce; Dixon, Donald F.; Schoell, William F.; Rucks, Conway
- Abstract
The article contains a section of abstracts regarding Marketing Mix from various publications. Some of the articles include "Managing Physical Distribution for Profit," by David P. Herran from the publication, the "Harvard Business Review;" "Expanding the Concept of Inventory Management," by Marian Burk Rothman from the publication, "Stores;" and "The Relationship between Price and Quality in Situations of Repeated Trial," by Steven M. Cox from the publication, "University of Michigan Business Review."
- Subjects
COX, Steven M.; PRODUCT management; MARKETING mix; UNIVERSITY of Michigan; PHYSICAL distribution of goods; INVENTORIES; HERRAN, David P.; HARVARD Business Review; INVENTORY control; ROTHMAN, Marian Burk; STORES (Periodical)
- Publication
Journal of Marketing, 1980, Vol 44, Issue 1, p100
- ISSN
0022-2429
- Publication type
Article