Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMARKETPLACE BEHAVIOR--ITS MEANING FOR MANAGEMENT.AuthorsPeterson, Robert A.; Kerin, Roger; Tucker, W. T.AbstractThe article reviews the book "Marketplace Behavior--Its Meaning for Management," by Sydney J. Levy.SubjectsMARKETPLACE Behavior: Its Meaning for Management (Book); LEVY, Sidney J.; MARKETING management; NONFICTIONPublicationJournal of Marketing, 1979, Vol 43, Issue 3, p126ISSN0022-2429Publication typeBook Review