Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSYSTEMS SELLING STRATEGIES.AuthorsCosse, Thomas J.; Peterson, Robert A.; Kerin, RogerAbstractThe article reviews the book "Systems Selling Strategies," by Mack Hanan, James Cribbin and Jack Donis.SubjectsSYSTEMS Selling Strategies (Book); HANAN, Mack; CRIBBIN, James; DONIS, Jack; SALES; NONFICTIONPublicationJournal of Marketing, 1978, Vol 42, Issue 4, p104ISSN0022-2429Publication typeBook ReviewDOI10.2307/1250101