Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDESIGNS FOR PERSUASIVE COMMUNICATION.AuthorsShawver, Donald L.; Kernan, Jerome B.AbstractThe article presents a review of the book "Designs for Persuasive Communication," by Otto Lerbinger.SubjectsDESIGNS for Persuasive Communication (Book); LERBINGER, Otto; NONFICTION; COMMUNICATION in marketingPublicationJournal of Marketing, 1973, Vol 37, Issue 3, p110ISSN0022-2429Publication typeBook Review