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- Title
5. Consumer Behavior.
- Authors
Peterson, R. D.; Regan, William J.; King, R. L.; Babione, F. A.
- Abstract
Several abstracts are presented for articles related to consumer behavior. They include "Sunday Shopping: A Social Evolution," by Edward S. Gordon, appearing in the autumn 1966 issue of "Business and Society," "The Life Cycle of the Social Role of Housewife," by Helen Znaniecki Lopata, appearing in the October 1966 issue of "Sociology and Social Research," and "Future Expenditure Patterns of Young Families," by John R. Kerr, appearing in the January 1967 issue of "The Southern Journal of Business."
- Subjects
CONSUMER behavior; HOUSEWIVES; SOCIAL psychology; CONSUMPTION (Economics)
- Publication
Journal of Marketing, 1967, Vol 31, Issue 3, p86
- ISSN
0022-2429
- Publication type
Abstract