Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMeasuring Chance in the Advertising Agency Business.AuthorsHumpal, John J.; Meyer-Oertel, Henry G.AbstractThere is a general impression of extreme volatility in the advertising agency business … but how accurate is this impression? This is a report on account-switching and personnel changes in agencies during a 1-year period.SubjectsORGANIZATIONAL change; ADVERTISING agencies; PERSONNEL management; PERSONNEL changes; EMPLOYMENT practices; JOB rotation; INDUSTRIAL surveys; RESEARCH methodology; MARKETING research; MARKETING personnel; ACCOUNTS; ORGANIZATIONAL research; MANAGEMENTPublicationJournal of Marketing, 1967, Vol 31, Issue 1, p56ISSN0022-2429Publication typeArticleDOI10.2307/1249304