Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleOPPORTUNITIES IN MARKET RESEARCH.AuthorsBradford, Ernest S.; Dirksen, Charles J.AbstractThe article reviews the book "Opportunities in Market Research," by John H. Platten.SubjectsOPPORTUNITIES in Market Research (Book); PLATTEN, John H.; MARKETING research; NONFICTIONPublicationJournal of Marketing, 1949, Vol 14, Issue 3, p485ISSN0022-2429Publication typeBook ReviewDOI10.2307/1248218