We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Podcast Uses and Gratifications Scale Development.
- Authors
Perks, Lisa Glebatis; Turner, Jacob S.; Tollison, Andrew C.
- Abstract
This study explored reasons for podcast listenership, with a focus on the construction and validation of a Podcast Uses and Gratifications (U&G) Scale. A total of 737 podcast listeners, across two studies (Study 1: 333 participants; Study 2: 404 participants), were recruited through Amazon's Mechanical Turk (mTurk) human intelligence marketplace. Results from the two-study design elicited a reliable and valid 18-item Podcast U&G Scale, which loaded cleanly onto four factors: Controlling Edutainment, Storytelling Transportation, Social Engagement, and Multitasking. The theoretical and practical applications of the Podcast U&G Scale are also discussed.
- Subjects
PODCASTING; LISTENING; REWARD (Psychology); TEST design; ENGAGEMENT (Philosophy)
- Publication
Journal of Broadcasting & Electronic Media, 2019, Vol 63, Issue 4, p617
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1080/08838151.2019.1688817