Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHow does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns.AuthorsShahzad, Muhammad Faisal; Lee, Michael S. W.; Hasni, Muhammad Junaid Shahid; Rashid, YasirPublicationJournal of Consumer Behaviour, 2022, Vol 21, Issue 4, p697ISSN1472-0817Publication typeArticleDOI10.1002/cb.2025