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- Title
إدارة معرفة الزبون كأداة لزيادة ولائه.
- Authors
نصيب رجم; بوصبع سهام
- Abstract
Regarding to the changes that take place in business envi ronment nowadays, the different companies must take care of knowledge and effectively managing it. The most important kind of knowledge is the customer one, which is the most important companies keys that is used to give competitive products and services. that's why this research to highlight the theoretical background of CKM by determining the given concept s, al soillus trating its dimensions and challenges, in addition to explaining the loyalty customer. The study came to the truth that CKM is the beneficial those sides the customer and company as wel l. Also it increase his loyal ty by observing his expectations and embodying it in products and services that satisfied him and decrease his complaints.
- Publication
Economic Researcher Review, 2018, Vol 6, Issue 10, p418
- ISSN
2335-1748
- Publication type
Article