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- Title
Radio.
- Authors
Sayre, Jeanette
- Abstract
The final break between broadcasters and the American Society of Composers Authors and Publishers (ASCAP) has been the most spectacular development in broadcasting. Final figures for the use of radio during the 1940 presidential election in the U.S. are not available, but certain occurrences are worthy of being noticed. The impact of radio on the electioneering process and formation of public opinion cannot be undermined. The amount of time given to political broadcasting on the major networks has witnessed a decrease considerably from the 1936 campaign to the 1940 campaign. In 1936, Democrats produced 85 hours, while in 1940 they produced 57.85 hours, on radio. In both campaigns, Republicans took time with 125.25 hours in 1936 and 68.45 hours in 1940. The American interest in South America has flowered into elaborate broadcasting arrangements with Southern neighbors. NBC announcement of re-broadcasting programs in Spanish and Portuguese has been a clue to this.
- Subjects
UNITED States; RADIO in propaganda; AMERICAN Society of Composers Authors &; Publishers; MASS media &; public opinion; UNITED States elections; RADIO broadcasting &; politics; PUBLIC opinion
- Publication
Public Opinion Quarterly, 1941, Vol 5, Issue 1, p121
- ISSN
0033-362X
- Publication type
Article
- DOI
10.1086/265473