We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Willingness to pay for credence attributes associated with agri‐food products—Evidence from Canada.
- Authors
Traoré, Ousmane Z.; Tamini, Lota D.; Korai, Bernard
- Abstract
Credence attributes such as environmental impact, origin, fairness/unfairness, and food safety/health are not available with certainty prior to or at the time of the consumer purchase decision. This creates a problem of imperfect or asymmetric information, leading to suboptimal supply and demand for products with these desirable attributes. Using a representative sample of 2001 Canadian consumers, we adopt, within an attribute‐based decision‐making framework, the asymptotically efficient double‐bounded stated preference approach, to estimate Canadian consumers' willingness to pay for origin, fairness, environmental impact, and food safety attributes associated with pork chops and fresh apples. We find that, on average, consumers are willing to pay significantly more for pork chops and fresh apples that are farmers‐advantaged, sourced from their own province, grown or raised under a production system designed to be environmentally sustainable, and chemical‐free. However, these findings differ significantly by the province of origin, gender, age, and income of the respondents, as well as by product type and attributes being valued.
- Subjects
CANADA; WILLINGNESS to pay; PORK chops; INFORMATION asymmetry; PRODUCT attributes; FOOD safety; SUPPLY &; demand
- Publication
Canadian Journal of Agricultural Economics, 2023, Vol 71, Issue 3, p303
- ISSN
0008-3976
- Publication type
Article
- DOI
10.1111/cjag.12336