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- Title
ANALYSIS OF INFORMATION NEEDS FOR DEVELOPING A MEDIA PROTOCOL IN SELECTED DISTRICTS OF HARYANA IN ANIMAL HUSBANDRY PRACTICES.
- Authors
Sreehari, S.; Gulati, H. K.; Varma, A. K.
- Abstract
The present study was conducted in Haryana state. Sixty rural women from each Khoka, Sadalpur, Purkhas and Harsana villages were selected randomly for assessing information needs of rural women regarding animal husbandry practices. On the basis of weighted mean scores and ranks messages having high five ranks and three sub-messages from each selected messages got higher rank were finally selected for media preparation. Selected messages were breeding, balanced feeding, animal diseases and their prevention, farm management and accounting and clean milk production in descending order of mean scores. Under balanced feeding, feeding management got ranked second with weighted mean score 2.79. Balanced ration and its composition ranked third with weighted mean score 2.70. Mineral mixture feeding in animal feed with weighted mean score 2.9 got ranked first. Time of insemination got rank first with weighted mean score 2.15 and the sub-message symptoms of heat got rank second with weighted mean score 2.19 among sub-messages related to breeding. Among sub-messages related to animal diseases first three ranks went to foot and mouth disease (I, 2.69), Wound treatment (II, 2.50) and Tympany/bloat (III, 2.15).
- Subjects
HARYANA (India); ANIMAL culture; FARM management; INFORMATION needs; ANIMAL diseases; PREVENTION
- Publication
Journal of Indian Veterinary Association, 2012, Vol 10, Issue 1, p31
- ISSN
0975-5195
- Publication type
Article