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- Title
VALUE OF INFORMATION IN MANAGEMENT OF AGRI-RISK: A CASE STUDY OF MOBILE BASED AGRICULTURAL INFORMATION SYSTEMS IN INDIA.
- Authors
KOTRESHWAR, G.; GURUSIDDARAJU, V.
- Abstract
The paper examines the performance of the Mobile Based Agricultural Information Systems and Services in Management of Agricultural Risk (Weather Risk, Price Risk, Market Risk, Crop Insurance ...etc). This paper provides the weaknesses, information delivery, implementation challenges, Cost of Information (Col), Value of Information (VoI) and operational problems. Due to increase in use of smart phones user are using applications and SMS based services. Is the information provided in these services are perfect information and helpful for decision-maker to take valuable decision? Example: A SMS based messages will be send to registered mobile phone regarding Min and Max market price of the commodity in which he/she opted and Applications will give market price of the commodity of different markets which he/she opted using GPS Technology. Instead of this, a user can get more information by making a call or making queries with concern person which is more cost effective. In this way, the paper provides some new ideas and thinking toward find solution to the current problem.
- Subjects
AGRICULTURAL informatics; RISK management in business; SMARTPHONES; GLOBAL Positioning System; DECISION making
- Publication
CLEAR International Journal of Research in Commerce & Management, 2016, Vol 7, Issue 5, p34
- ISSN
2249-4561
- Publication type
Article